Okay…so I was sitting here thinking of a subject matter to write about, when the phone rings.  It was an advertising rep for a new search engine.  Her pitch was that they wanted to feature me on their website, i.e. pay for sponsored listings.  Essentially they wanted me to pay thousands of dollars to secure a keyword with them forever.  My answer?  Thanks, but no thanks.

See, when I went to their site to see where I landed in their search results for many of the keywords I am using… I was on the first page.  Look for my name and my business (Traverus)…there I am!  So why would I pay someone to do for me what I am already doing for myself?

So, you’re in luck today because I want to give you 4 quick tips for improving your visibility within search engines, primarily Google.

1. Identify your keywords – What words describe your site?  What search terms do you want people to find you under?  To help you best determine your keywords and how competitive they are, I use Google AdWords KeyWord tool.  I look for words that have a lot of searches but not a lot of competition.
2. Content is king – Now that you have your keywords, your site needs a reason for Google to send people there.  As you are filling your site with content, make sure that you use your keywords throughout your page.  But don’t keyword stuff!  An example of that is pages that have the same phrase repeated over and over.  Google doesn’t like that and will blacklist your site.  Keep your site updated with fresh and relevant content using your keywords.
3. Don’t be an island – It’s called the interNET as in network.  Your website alone is an island out in the middle of a vast ocean.  For your site to be visible, there must be other sites that are connected to it.  Build links to your page to connect them while building links FROM your page.  Post comments (NOT SPAM) on other blogs…place your link in a signature on message boards and forums…post links to other relevant sites, etc.
4. Announce yourself – Don’t just wait for the world to find you.  Tell the world where you are.  Submit your website to many of the top search engines.  It will speed up the time for them to find and index your site.  If your site has good content and strong keywords, you will begin to find yourself in the search results.  You may not hit page #1 all the time, but begin to track your progress.

Honestly, this is just a start there are a host of other tactics and strategies that can help you score higher in the search engines.   These tips are a good start and you should see yourself moving up the rankings.

Success and Blessings,

Kevin

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