If you are in business of any kind, whether it is Network Marketing, Affiliate Marketing, Insurance, Retail, or whatever, your business relies on leads.  Your business will not grow without new people frequently taking a look at the product or service that you offer.

The most difficult part of generating new leads is knowing where to start.  Some people buy leads.  These leads can vary from old recycled leads, that EVERYONE has seen, to fresh verified leads.  The leads can be very expensive depending on just how fresh they are.

Then when you get those leads, how many of them are actually interested in doing business with you?

Out of 10 leads, you may get one.  Which is great, don’t get me wrong!  But what happens next?  Yep, you go back and purchase more leads.  Again, one out of ten AND there you go purchasing more leads.

STOP THE CYCLE!

Lead sellers will probably hate me, but promise me that you will never buy another lead again!

Now, you may be saying…”But how can I get more leads unless I pay someone to get them for me?”

My friend, here ya go…

Harness the power of the internet to bring people to you.   Now, we don’t just want everybody to come.  Nope, we want the targeted traffic of people that are looking for what you have to offer.

First, you should be working with a website that has been optimized for the search engines.

For a refresher, head over to my article on SEO for Blogs

Now get your link out there.  If you are marketing a dog training manual, go to the sites where people are discussing dogs and how to train them.  Participate in any discussions.  Become an expert in that community.  Make sure that your profile signature and any forum postings you make, include your website address.

Write articles on dog training and post them on sites like ArticleBase.com or GoArticles.com.

Find other blogs that are discussing dog training and make RELEVANT comments on their sites.

The actions outlined above, are some of the same things that I did for a particular site almost a year ago.  I was promoting a particular upcoming service for a company.  With all of my optimization in place, I rose to the top of the search engine results.  And there I remain to this day.  Do I still get calls and emails that were generated from that website regarding that service?  Yep, I still do.

Now here’s the kicker…I haven’t posted anything on that site since September 18th of 2009.  If done right, the actions you take today can continue to pay off for days, weeks, months and years to come.

I was gonna cover this in a separate article, but will mention it since this is related.   Additionally, you can get the right tools that will keep a supply of leads accessible.  I recently came across a tool that is sure to take your my generation of leads to whole other level.  I watched as this software pulled over 1500 targeted leads across the country  based upon a keyword.  Don’t take my word for it…watch it in action.  Lead Generation will never be the same.

See the point is…you can generate leads for free by just making the effort.  Remember, internet marketing kinda falls in line with the old riddle.  ”How do you eat an elephant…one bite at a time.”

How do you succeed in business and gain new customers?  Simply take one day at a time and just do it!

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