You are probably very anxious to spread the word about your awesome business, product, service or website.  Chances are you are overwhelmed with all of the information and resources available, not to mention the various methods and your competition.  However, the truth is that Internet Marketing is fairly simple when ou stay focused on the basic principles and ideas.

At the end of the day, when it is all said and done…Internet Marketing is simply about the page views.  Maybe you have heard the term before, but to an internet marketer it is a key phrase and vital to our success.  All of your actions, every posted link, every blog comment…everything should be done to increase the number of people that are viewing the information you have posted on your website.  Because of that, it is highly important that the page to which you are sending people is functional and user friendly.  Your site should look clean and neat.  While it doesn’t have to be professionally designed, it shouldn’t look like something your 3 year old put together with a box of crayons and magic markers.

Now, there are several ways for you to go about getting more page views and traffic to your site.  Creating links to your site is the most common way of generating traffic, but does take some effort.  Comprehending how search engine optimization (SEO) alongside the correct ways to use keywords will greatly improve the effectiveness of your internet marketing.  Keep in mind, all keywords are not created alike and you have to ensure that your site gets traffic from the major search engines for a variety of keywords.   The tool that I use is Traffic Travis.

Now that you have your keywords, you have to widen your areas for internet marketing.  On your list of venues, you must include blogs, articles, social bookmarking (OnlyWire), your site itself and many others.  To increase the opportunities to gain traffic to your site, you must have your links placed in a number of places.  Your site and its content must have a healthy keyword density or sprinkling of your keyword throughout the content.  But keep in mind, there is overkill.  Having a keyword density that is very high will signal to the search engines that your site is likely spam and will lower your ranking.  This is known as keyword stuffing.  Generally, the optimal range for keyword density is between 2-5%.  The tool I mentioned earlier, Traffic Travis, has a component that will analyze your site and tell you the density of your keywords.

Bear in mind, volume is extremely vital to your links.  A higher number of links in, is directly related to the amount of traffic that you can have for your webpage.  Additionally, the more links that you have coming in (backlinks) tells the search engine that you are a potentially useful and informative site and will rank you higher.  Posting links on sites that have a high PageRank will also greatly increase the reputation of your site, as will links from .edu and .org sites.  Therefore, quantity is great, but you can’t forget about quality.

Granted, this is not an exhaustive list internet marketing tips and tools, but they can be beneficial when used.  Internet Marketing is a huge field.  No one can claim to be THE expert, however there are many gurus that have learned a few things and are happy to share what they have learned.