Kevin Crawley Rss

How to Find a Good Keyword Phrase?

Posted on 10-04-2010 | By: Kevin Crawley

Category : Internet Marketing, Search Engine

Tags: , , , , ,

Any successful internet advertising and marketing campaign hinges upon good use of keywords.  Basically,people find your website by typing into Google a keyword phrase.  To begin to identify the best keywords for your website, you need to brainstorm on what would the ideal user of your site type into Google that would enable them to get to you.


Personally, I use the Google Keyword Tool when I start looking for keyword phrases and begin my research.  First, type in a broad/generic keyword phrase. As an example, if I were using a website  to sell graduation invitations, I would start by entering in the keyword phrase ‘Graduation Invitations’ and click the ‘Get Keyword Ideas’ option.

What Google then does is to list information about that keyword and a variety of combinations involving your keyword phrase.  Adjacent to the phrase is the average number of times that phrase has been searched on a monthly basis through Google.  Our phrase, “Graduation Invitations” receives an average of 165,000 searches per month.  As you continue looking at the list, you will come across several other words like, “Graduation Invitation” and “Graduation Party Invitations” that garner an additional 120,000 searches per month.

As you look at this, you will begin to realize that this tool also helps you see the demand online for a product.  On average, no less than 250,000 people are looking for Graduation Invitations on a monthly basis.  These people are  looking so that they can research/compare prices or make a purchase.  In other words, you could have access to over 250,000 potential customers each and every month!

Now, what I have found is that the more powerful, effective, and useful  phrases of keywords to use and position within your website  are the ones that are less competitive and generally involve 3-5 words in the keyword phrase.  The benefit to using theses less competitive phrases is that you will find more highly targeted traffic coming to your site.  Why?  Consider this… Which is more advantageous, a customer looking for “Graduation Invitations” or “Blue and White Graduation Invitations”?  The person that is very specific about the type of invitations for which they are looking  is more likely to be ready to buy and past the window-shopping/research phase.

As you brainstorm your keyword phrases, it is best to try a wide variety of combinations.  Don’t be afraid to use both plural and singular spellings. At the end of your brainstorming session, you will likely have a list of at least 100 keyword phrases.  It is from this list that you will begin to plan your website and its content.   Use this list in your article writing and in your Meta tags.

As a reminder, don’t try and fool Google by using the same keyword phrase over and over.  Google is a little smarter than that.  A good keyword density is approximately 4-7% of the article and it should look and sound natural.

A well thought-out and planned keyword strategy will position your website for a truckload of highly targeted traffic.

Reblog this post [with Zemanta]

Tips, Tools and Strategies for Internet Marketing

Posted on 19-03-2010 | By: Kevin Crawley

Category : Internet Marketing, Marketing, Search Engine

Tags: , , ,

You are probably very anxious to spread the word about your awesome business, product, service or website.  Chances are you are overwhelmed with all of the information and resources available, not to mention the various methods and your competition.  However, the truth is that Internet Marketing is fairly simple when ou stay focused on the basic principles and ideas.


At the end of the day, when it is all said and done…Internet Marketing is simply about the page views.  Maybe you have heard the term before, but to an internet marketer it is a key phrase and vital to our success.  All of your actions, every posted link, every blog comment…everything should be done to increase the number of people that are viewing the information you have posted on your website.  Because of that, it is highly important that the page to which you are sending people is functional and user friendly.  Your site should look clean and neat.  While it doesn’t have to be professionally designed, it shouldn’t look like something your 3 year old put together with a box of crayons and magic markers.

Now, there are several ways for you to go about getting more page views and traffic to your site.  Creating links to your site is the most common way of generating traffic, but does take some effort.  Comprehending how search engine optimization (SEO) alongside the correct ways to use keywords will greatly improve the effectiveness of your internet marketing.  Keep in mind, all keywords are not created alike and you have to ensure that your site gets traffic from the major search engines for a variety of keywords.   The tool that I use is Traffic Travis.

Now that you have your keywords, you have to widen your areas for internet marketing.  On your list of venues, you must include blogs, articles, social bookmarking (OnlyWire), your site itself and many others.  To increase the opportunities to gain traffic to your site, you must have your links placed in a number of places.  Your site and its content must have a healthy keyword density or sprinkling of your keyword throughout the content.  But keep in mind, there is overkill.  Having a keyword density that is very high will signal to the search engines that your site is likely spam and will lower your ranking.  This is known as keyword stuffing.  Generally, the optimal range for keyword density is between 2-5%.  The tool I mentioned earlier, Traffic Travis, has a component that will analyze your site and tell you the density of your keywords.

Bear in mind, volume is extremely vital to your links.  A higher number of links in, is directly related to the amount of traffic that you can have for your webpage.  Additionally, the more links that you have coming in (backlinks) tells the search engine that you are a potentially useful and informative site and will rank you higher.  Posting links on sites that have a high PageRank will also greatly increase the reputation of your site, as will links from .edu and .org sites.  Therefore, quantity is great, but you can’t forget about quality.

Granted, this is not an exhaustive list internet marketing tips and tools, but they can be beneficial when used.  Internet Marketing is a huge field.  No one can claim to be THE expert, however there are many gurus that have learned a few things and are happy to share what they have learned.

Reblog this post [with Zemanta]

How You Can Generate An Endless Supply of Leads

Posted on 02-03-2010 | By: Kevin Crawley

Category : Internet Marketing, Marketing, Network Marketing

Tags: , , , , , ,

SAN FRANCISCO - MAY 14: A man holds money tha...
Image by Getty Images via Daylife

If you are in business of any kind, whether it is Network Marketing, Affiliate Marketing, Insurance, Retail, or whatever, your business relies on leads.  Your business will not grow without new people frequently taking a look at the product or service that you offer.

The most difficult part of generating new leads is knowing where to start.  Some people buy leads.  These leads can vary from old recycled leads, that EVERYONE has seen, to fresh verified leads.  The leads can be very expensive depending on just how fresh they are.

Then when you get those leads, how many of them are actually interested in doing business with you?

Out of 10 leads, you may get one.  Which is great, don’t get me wrong!  But what happens next?  Yep, you go back and purchase more leads.  Again, one out of ten AND there you go purchasing more leads.

STOP THE CYCLE!

Lead sellers will probably hate me, but promise me that you will never buy another lead again!

Now, you may be saying…”But how can I get more leads unless I pay someone to get them for me?”

My friend, here ya go…

Harness the power of the internet to bring people to you.   Now, we don’t just want everybody to come.  Nope, we want the targeted traffic of people that are looking for what you have to offer.

First, you should be working with a website that has been optimized for the search engines.

For a refresher, head over to my article on SEO for Blogs

Now get your link out there.  If you are marketing a dog training manual, go to the sites where people are discussing dogs and how to train them.  Participate in any discussions.  Become an expert in that community.  Make sure that your profile signature and any forum postings you make, include your website address.

Write articles on dog training and post them on sites like ArticleBase.com or GoArticles.com.

Find other blogs that are discussing dog training and make RELEVANT comments on their sites.

The actions outlined above, are some of the same things that I did for a particular site almost a year ago.  I was promoting a particular upcoming service for a company.  With all of my optimization in place, I rose to the top of the search engine results.  And there I remain to this day.  Do I still get calls and emails that were generated from that website regarding that service?  Yep, I still do.

Now here’s the kicker…I haven’t posted anything on that site since September 18th of 2009.  If done right, the actions you take today can continue to pay off for days, weeks, months and years to come.

I was gonna cover this in a separate article, but will mention it since this is related.   Additionally, you can get the right tools that will keep a supply of leads accessible.  I recently came across a tool that is sure to take your my generation of leads to whole other level.  I watched as this software pulled over 1500 targeted leads across the country  based upon a keyword.  Don’t take my word for it…watch it in action.  Lead Generation will never be the same.

See the point is…you can generate leads for free by just making the effort.  Remember, internet marketing kinda falls in line with the old riddle.  ”How do you eat an elephant…one bite at a time.”

How do you succeed in business and gain new customers?  Simply take one day at a time and just do it!

Related articles by Zemanta
Reblog this post [with Zemanta]
Kevin Crawley Top